Japanese Fashion is being Global

Fashion, which is one of the biggest Japanese culture, is now being global and more close to common citizen. We can see this change in fashion magazines. The most important "key" of this change is "SNAP". 'SNAP' means snapshots of people's fashion. And this "people" doesn't means fashion models, but citizens in town. SNAP is now very thriving in Japan. Almost all fashion

magazines have SNAP.

For example, look at first picture. This is one of the mainstream men's fashion magazine named "POPEYE"( the January 1 number, published by　マガジンハウス). The main feature of this number is SNAP, using 38 pages for SNAP. AS you can see in second, third, and forth pictures above, POPEYE's SNAP features have not only Japanese people, but also New yorker, Parisian, and Londoner. If we compare Japanese people's fashion and foreighner's fashion, their styles are a little different, but many points are similar. For example, when we look at men's snap both in Japan and other countries, many people are wearing "skinny jeans'.

Japanese readers study fashion not only from Japanese, but also foreigners. SNAP is playing big

role for globalized fashion. In addition to these magazines, there are magazines which consist of only snaps. Look at last photograph. FRUiTS, right side magazine, is all about Japanese girl's snap especially in Harajyuku. And STREET , left side magazine, is all about Londoner's snap.These magazines are really popular among people who like fashion. If we read them, we can see Japanese fashion and foreigh fashion affect each other.

How much and how far fashion will develop in the future?

link→http://www.fashionsnap.com/streetsnap/country/uk/london/ you can see many snaps in this site!

link2 http://www.fashion-j.com/r/magazine.html this site shows almost all fashion magazines in japan!