Recently, bicycle riding in Japan is becoming popular. Regardless of age, from people in their twenties to people in their nineties, the number of people who ride bicycles are increasing. If we go to Shinsaibashi or Umeda, which are places where fashionable people gather, we'll see many people riding nice bicycles and wearing nice outfits. The interesting aspect of these bicycles is that they are not cheap or ordinary ones, like the "mama-chari" bicycles. These bikes are very expensive priced (from 1 thousand to 2 thousand dollars).
How did such expensive bicycles become so popular? There are several factors for their popularity. First, these kinds of nice bicycles have become the trendy for fashion. Many fashion magazines insert snapshots which show fashionable people with a bicycle found in the town (like the picture above). At first, the bicycle boom was small; it was limited to fashion shop staff.However, the number of magazines dedicated to these fashionable bikes increased. This encouraged young peole to ride bicycles. When I went to shinsaibashi the last time, one week ago, it was congested with bicycle traffic and a lot of bicycles were parked in the vicinity.
Because of this boom, the number of people riding bicycles has increased rapidly. This fad may be temporary, but if it continues, and I hope it will, it would be good start in endouraging people to do more sports. Collaboration with fashion is really good idea to tempt youth to start sports.
This is the home page about how bicycles would be goot sport!
The first and seconpicture shows Shinsaibashi town! These picture came from